Defending Businesses from Disinformation Damage
In 2011, Julian Assange, the cofounder of WikiLeaks, from house arrest in the UK, expressed his views on the potential for this chaos to then-Google CEO Eric Schmidt and Google ideas director Jared Cohen.
For business entities, the development of information technology has continued to overcome limitations to enlarge opportunities. The abundance of information creates a "" of ideas as well as a limitless drive for innovation.Products are designed more precisely to respond to needs, the markets are expanding, the services are faster. The way we navigate the sea of information, consumption patterns and business strategies evolves as we adapt to technological development.
However, at the same time, the flood of information also presents challenges. For consumers and businesses, such an abundance often makes it difficult to find information that is truly useful, relevant and right when needed.